Revamp the onboarding flow to retain more first-time users

Challenge I received

Razeware has the largest and most up-to-date collection of courses and books on mobile app development and more. I got the challenge of redesigning their new registered users’ onboarding process to improve the conversion rate and increase the paid plan sales.

Onboarding should show the maximum result in the minimum time with the platform.

In fact, the task of onboarding is much more important than just registering and setting up a new user. …

How to pull together all IoT devices into one central user interface to accomplish a common task?

The Context

Smart home products are changing our lives. 7 in 10 households in the US now own at least one smart home product. That translates to 83 million households, and of those, 18% or 22 million homes own more than one smart home product. However, the ecosystem of joining 2 or more IoT devices together is very complex.

Credit to Tim Gouw from Unsplash

I joined HireBeat in May 2020 as their first product designer. Joining a seed-stage company has been quite a challenging journey for me since I’m a new grad student with little industry experience. Life here was like a rollercoaster ride full of changes, mistakes, failures, successes, wins, and of course, learnings. Here are some takeaways and observations that I’ve gained from working in a startup.

Reflections of my 6 months experience ✍🏼

Design is more than just about visual or ease of use. It’s about empowering a business.

Making things look good and work well is not enough. The most crucial part of the design is creating a successful business.

In school, my UX checklist would normally look like this:

✅Design must be…

3rd Place among Over 55 Teams

Teachers and students can make his-tory exciting by bringing stories into the classroom to engage students and enhance classroom presentations.


A+E Networks’ flagship channel HISTORY, was launched in 1995 as The HISTORY Channel. The chan-nel has covered a wide range of historical periods and topics, while similar themed topics are often orga-nized into themed weeks or daily marathons.

Design Challenge

Using the examples in HISTORY’s deep catalog of video and editorial content to create a teach-ing and learning experience, ultimately resulting in a HISTORY Classroom app.

Design Goal

To help teachers create lesson plans

To be a marketplace of reference material for teachers

Target Users


Report of the Usability Theory & Practice Class at Pratt Institute

Heuristic Evaluation Report


The findings of this report came from an analysis of Booking. The study utilized a Heuristic Evaluation method, which was chosen to evaluate how effectively users of Booking might be able to perform specific tasks on the website. Three usability experts from Pratt Institute participated as the evaluators for this study. The evaluation is done by three usability experts using Nielsen’s Ten Usability Heuristics. After reviewing, separating, and consolidating the data from the “Problem Description” handouts, 7 usability problems in the interface were exposed by the three evaluators. A table detailing the issues is available in the appendix. …

Non-spoken; On Computer; Website-based; by Text Message

About Roo

What is Grice’s Maxims Framework?

via Erika Hall — Defines the “social code” most of us follow for conversation.

A chat-box should be…

Quantity: just enough information

Quality: be truthful

Relation: be relevant

Manner: be brief, orderly, unambiguous

Polite: don’t impose. Give options. Make listeners feel good

Good User Experience

1. Greetings in human-tone

In the beginning screen, there is an emoji-like character. Roo aims to answer questions about bodies, sex, and relationships that cannot talk comfortably in public. …

Improving accessibility to safe commute for children after school


This was part of a one-day workshop, HexHacks’19, hosted by Hexagon UX and General Assembly. Ninety-one UX designers formed 19 teams to advance the day’s mission: Promoting Underrepresented Communities In Tech.

Role: UX Research, UX Design, Prototyping
Team: me and Amanda B, Angela Liu, Yifan Zhang
Duration: 5 hours
Judges: Ola Sinder, founder of Digital Stitch; Alina Balean, Design Manager at Capital One and Parth Darji, UX Engineer at Google.
Duration: 5 hours


Research: User interviews
Design: low-fidelity paper prototyping + high-fidelity Sketch prototype
Testing: user testing + stakeholder feedback


Parents often worry about children’s safety after school

Smartphones and…

A design tournament held by Adobe. Competed in a 3-weeks jam on a special project supporting our Coral Reefs.

Teammate: Yi Chen; My Role: Copy writing , UI design

The Challenge

Based on The Design of Everyday Things

Welcome animation of Lifesum
Welcome animation of Lifesum

This article will be a review and critique of the Lifesum app by applying terms in The Design of Everyday Things — Don Norman. Besides, I will present the problems and provide suggestions to improve their app from a UX perspective.

About Lifesum

Lifesum helps you track your food and your exercise to live a healthier life and reach your fitness goals through better eating. You can add personal data, goal, calorie intake, and set distribution between carbs, protein and fat. You take control of your health in an easy simple way along with different options.

Considering 3 levels of human processing cognition and emotion: Visceral, Behavioral, and Reflective

Overall, this App is successful because…

Yolanda Tian

Product and UX Designer. A graduate student from Pratt Information Experience Design.

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